Bad Ideas in Marketing: No pizza here

Bad Ideas in MarketingPart OneEd's Fish and Pizza House has several signs featuring their name. Which may be one reason they don't want to change their name, despite the fact that they don't serve pizza anymore, a fact of which the nice chef spinning the pizza is happy to inform us. At first glance this seems like a Bad Idea in Marketing, however the more I think about it I could be wrong. My